Branding | Web Design | Campaign Design
———designed at Lotus Medical
Lotus Medical is a Montreal-based company that owns and operates state-of-the art clinics. Working with the Marketing team, I created and executed a renewed brand identity and website design that reflects their modern approach to healthcare.
The branding took a biophilic design approach, incorporating colours and shapes found in nature, to create a calm and approachable feel. The chosen colour palette is muted and modern, with shades of green and warm neutrals.
For the website design, the focus was on user experience and functionality, with doctors being the primary audience. Responsive design was taken into account, as 75% of users access the site on a mobile device.
Overall, the branding and website design for Lotus Medical was created to reflect their commitment to modern, patient-centered healthcare, while also conveying a sense of trust and professionalism.