The "Littlest Heroes" campaign aimed to encourage pregnant mothers to donate cord blood, highlighting newborn babies as the true heroes for their potential to save lives. By raising awareness during Cord Blood Awareness Month, the campaign sought to engage expectant families across Canada.

I contributed by designing impactful print and digital assets that effectively communicated the message. The campaign’s success was driven by strategic placements and thoughtful design, to inform the general public about cord blood donation and inspire action.